Even Google is preparing for recession

November 2008
Revolution (14605953);Nov2008, p15
Trade Publication
The article focuses on the preparations that search engine Google is making for the impending recession. In order to maintain its position, Google reversed its ban on selling sponsored listings to Great Britain gambling firms. The decision to overturn the ban will able to give gambling firms to channel all their search spend into Google. Other attempts of Google to boost its revenue potential is by pushing YouTube into e-commerce.


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