TITLE

Who Are the People in Your Neighborhood?

AUTHOR(S)
SHAW, GIENNA
PUB. DATE
November 2008
SOURCE
HealthLeaders Magazine;Nov2008, Vol. 11 Issue 11, p52
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on how New York Downtown Hospital caters to the medical needs of a specific demographic. According to the article, the hospital reaches out to a large Asian population, which is 80% of their customer base. It cites that cultural sensitivity is a part of the hospital's mission and is an important part of marketing strategy as the hospital's president and chief executive officer (CEO), Jeffrey Menkes, states that they do not want to lose their patients to their competitors.
ACCESSION #
35286546

 

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