TITLE

Three Steps to a Strong Brand

AUTHOR(S)
AIELLO, MARIANNE
PUB. DATE
November 2008
SOURCE
HealthLeaders Magazine;Nov2008, Vol. 11 Issue 11, p19
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers tips on how to set any tumultuous brand straight. First is making the experience all about the patient wherein patients should not fell any less respected in hospitals. Second is to adopt a specific selling point as, according to chief executive officer (CEO) Jane Parker of InterbrandHealth branding consultancy, vague branding is viable. Lastly, it advises to make a long-term commitment as Parker states that the pillars of a company's definition should be its pillars for a long period of time.
ACCESSION #
35286525

 

Related Articles

  • Knowing What Matters.  // Fairfield County Business Journal;10/20/2008, Vol. 47 Issue 42, following p39 

    The article discusses the ways on how the staff of Norwalk Hospital offers patient satisfaction in Connecticut. The caregivers are specially trained and reminded to ensure that both patients and families stays positive and have the best experience. It is stated that benchmarking patient feedback...

  • Chatting about faith boosts patient approval.  // Hospice Management Advisor;Nov2011, Vol. 16 Issue 11, p130 

    The article discusses a study which shows that hospitalized patients who feel comfortable talking about religion and spirituality with the health care team were most satisfied with the care they received. It mentions that medical leaders and policy makers stress the fact that health care...

  • Former interim prez is right Rx for once-ailing St. John West Shore. Mortland, Shannon // Crain's Cleveland Business;1/21/2008, Vol. 29 Issue 3, p3 

    The article focuses on Cliff Coker, former interim president of Saint John West Shore Hospital, Cleveland, Ohio, and improvements in the hospital under his leadership. Three major objectives of Coker that changed the hospital include enhancing patient satisfaction, retaining doctors and changing...

  • Predictors of patient satisfaction with quality of health care in Asian hospitals. Dayasiri, M. B. K. C.; Lekamge, E. L. S. // Australasian Medical Journal;Dec2010, Vol. 3 Issue 12, p739 

    Background Hospitals in Asia recognize the importance of delivering patient satisfaction as a strategic variable and a crucial determinant of long-term viability and success. The aim of this review is to identify the factors that determine patient satisfaction in Asian Hospitals. Methods This...

  • A real centre of excellence. Ranjekar, Dileep // Human Capital;Oct2011, Vol. 15 Issue 5, p10 

    In this article, the author shares his experience of visiting Karnataka Institute of Diabetology in India. The author mentions that the Dean of the Institute does not allow any political interference in the working of the institute and ensures that his dream of creating a centre of excellence is...

  • SHOPPING AROUND. Lehane, Mike; Justice, Scott; Jeffs, Lorraine; Singleton, Carol // Nursing Standard;2/8/2006, Vol. 20 Issue 22, p26 

    The article presents the opinion of several medical personnel on the effects of allowing patients in England to choose a hospital for their non-emergency operations. Scott Justice, staff nurse at Saint John's Hospital, Livingston asserts that options will remain limited since hospitals will only...

  • PATIENTS GIVE GREEN LIGHT TO CHANGE AT TRUST.  // Nursing Standard;8/22/2012, Vol. 26 Issue 51, p13 

    The article reports on an innovative hospital rounds policy which was implemented in 2012 at Wrightington, Wigan and Leigh National Health Service Foundation Trust in Manchester, England and discusses a positive reaction which patients at the trust voiced in response to the policy.

  • Soft Sell. Russell, Donna Andrews // Louisville Magazine;Dec2003, Vol. 54 Issue 12, p55 

    Cushy inpatient and outpatient hospital services are the newest trend as health-care marketing departments vie for baby-boom clients. Louisville Hospital, Louisville, Kentucky wants people above 46, that's because 46 is the magical year when, for most people, higher demand for hospital services...

  • A holiday message from AHA President Dick Davidson. Davidson, Dick // AHA News;12/12/2005, Vol. 41 Issue 25, p1 

    The article reflects on the quality and dedication of hospital staffs, both volunteers and professionals, in the U.S. It cites the case of Emilia Milka Royco, who co worked in obstetrics and gynecology and with one of the senior nursing administrators. It mentions the factor that really provides...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics