TITLE

Direct-to-Consumer Marketing in Orthopaedic Surgery: Boon or Boondoggle?

AUTHOR(S)
Schaffer, Jonathan L.; Bozic, Kevin J.; Dorr, Lawrence D.; Miller, Dane A.; Nepola, James V.
PUB. DATE
November 2008
SOURCE
Journal of Bone & Joint Surgery, American Volume;Nov2008, Vol. 90-A Issue 11, p2534
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the increase in direct-to-consumer marketing of orthopedic products. Marketing to the consumer rather than to the physician has been the subject of debate. A historical perspective of marketing in medicine is presented. The U.S. Federal Drug Administration regulations which protect customers are discussed. The science of medical marketing, the perspective of the manufacturer, and the physicians' viewpoint are also addressed.
ACCESSION #
35282029

 

Related Articles

  • WORLD CONSUMER SNAPSHOT.  // Choice;Nov2005, p6 

    Presents updates on issues and events of interest to consumers as of November 2005. Impact of exercise on hunger attacks; Number of minutes an average patient gets to spend time with a primary care physician in the U.S.

  • Improved Outcomes and Margins Through System Optimization. Mayfield, Stephen R. // H&HN: Hospitals & Health Networks;May2007, Vol. 81 Issue 5, Special section p13 

    The article describes the cooperation between physicians, venture capitalists, for-profit firms and others to deliver what patients want and delivering it in non-hospital settings in the U.S. According to the authors, hospitals that fail to embrace significant change in how they deliver care and...

  • What Do You Expect From a Doctor? Six Habits for Healthier Patient Encounters. Loxterkamp, David // Annals of Family Medicine;Nov/Dec2013, Vol. 11 Issue 6, p574 

    Expectations lie at the heart of America's health care crisis. Although doctors cannot control for the unrealistic demands of a consumer-centric society, we might ask what we would want in a physician. Someone who listens longer and lets us express ourselves in our own words? Someone who cares...

  • Educating the consumer. Dunea, George // BMJ: British Medical Journal (International Edition);4/19/2003, Vol. 326 Issue 7394, p889 

    Focuses on the prevalence of medical advertising by doctors, pharmaceutical companies and hospitals on radio and television. Discussion of the U.S. Supreme Court decision to allow medical advertisements; How private clinics are concentrating on physician and patient relationships in healthcare...

  • US MDs divided over direct-to-consumer advertising: survey. Aiken, Laura // CMAJ: Canadian Medical Association Journal;3/18/2003, Vol. 168 Issue 6, p755 

    Reports that a survey by the U.S. Food and Drug Administration indicates that physicians are split in their attitudes toward direct-to-consumer advertising (DCTA). Percent of physicians who believed that DCTA had a negative effect, percent who felt it had a positive effect, and percent who felt...

  • Legislative Proposals Affect Medical Privacy Protection. Strama, Brenda T. // Venulex Legal Summaries;2002 Q2, p1 

    The article highlights the impact of the proposed privacy measures on medical privacy protection in the U.S. Several medical organizations including the American Hospital Association have requested the exemption from the Online Personal Privacy Act of 2002 of activities or information already...

  • Effectively Market Your Practice by Building the Referral Chain.  // O&P Business News;11/1/2011, Vol. 20 Issue 13, p10 

    The article offers the insights of Kyle Elliot of Ossur Americas Inc. concerning effective marketing of orthotic and prosthetic (O&P).

  • KLM paves way for mass-market orthotics. Toloken, Steve // Plastics News;8/30/1999, Vol. 11 Issue 28, p4 

    Details vacuum former KLM Laboratories Inc.'s plans for mass-marketing its injection molded polypropylene shoe insert or orthotic designed to ease foot pain. Company background; Impetus for the move; Annual sales for the orthotic; Retail price of the injected molded products.

  • Alternative market entry strategies for medical device products. How to develop relevant data when clinical information is lacking. De La Lama, Jose M.; Gonz�lez, Pablo; Marco, Fernando // Journal of Medical Marketing;Apr2010, Vol. 10 Issue 2, p147 

    The introduction of new products in the medical devices market is a critical activity. However, launches are not always accompanied by clinical or economic evidence to support the products� use, and, as a consequence, a company's commercial strategy is sometimes hampered. Using a real-life...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics