Baby central

Ammenheuser, Maura K.
November 2008
Shopping Centers Today;Nov2008, Vol. 29 Issue 11, p27
Trade Publication
The article features the BuybuyBaby Inc., a department store of choice for babies in the U.S. It offers that new parents could want for their newborn babies and children up to age 3 such as clothing, toys and strollers. The superstore was launched in 1996 and currently owned by Bed Bath & Beyond Inc. Buybuy operates 10 stores in Illinois, Maryland ans New Jersey. According to Andrew H. Moser , co-founder of Kairos Capital Partners, Buybuy has a broader assortment of products.


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