Al fresco action

Fletcher, Mike
July 2000
Marketing Event;Jul/Aug2000, p43
Reports on the field marketing activities of companies wanting to enter Great Britain market. Advertisement strategies of Brooklyn Brewed Soda company; Information on Loafing Lounge; Details on the launching of Quite Hot Crisps; Focus on Frijj Frenzy 2000 campaign; Importance for companies to match their brand's target consumer profile.


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