TITLE

Elizabeth Edwards

AUTHOR(S)
Roberts, Lauretta
PUB. DATE
July 2000
SOURCE
Marketing Event;Jul/Aug2000, p25
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Looks at the strategy used by Twinings company marketing manager Elizabeth Edwards in launching the company's specialty tea products in Great Britain. Attitude of British consumers; Why Edwards chose roadshows over other marketing campaign techniques.
ACCESSION #
3527106

 

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