Brand in the news: Pepsi

October 2008
Marketing (00253650);10/29/2008, p8
Trade Publication
The article discusses the impact of the £700 million rebrand of Pepsi in Great Britain. The author argues with the belief of the company that the refreshed icon, which features a smile across the front of the product, would bring good luck. He then suggests that the redesign should have been a window into the brand's soul or a trailer for a bigger story.


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