Gamers Now All Grown Up

November 2008
Brandweek;11/10/2008, Vol. 49 Issue 40, p8
Trade Publication
The article reports on the results of a study on video game use that was conducted by Ispos Media CT and IGN Entertainment. The survey, which looked at 3,000 males and females between the ages of 12 and 54, found that 55% of gamers are married and 48% have children. The survey also found that the income of gaming households is noticeably higher than non-gaming households. Additional findings of the survey are discussed.


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