Exec: Reduce packaging, gain customers

Hockensmith, Dan
October 2008
Plastics News;10/6/2008, Vol. 20 Issue 31, p21
Trade Publication
The article discusses the need of reducing packaging and waste to gain more customers. Some in the packaging industry see their products as unfairly maligned by consumers seeking eco-friendly lifestyles. Jeff Wooster, senior value chain manager at Dow Chemical Co., said that some of the brand owners are actually viewing some of the sustainability benefits as a new opportunity to market and sell products.


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