November 2008
Inside Film;Nov2008, Issue 115, p40
The article features the Population, the first company in Australia specialising in social media marketing. The start-up team includes non-executive director Mat Baxter, partner and senior strategist Ben Cooper, propagation planner Nikki Stammers, and social media strategist Julian Cole. Thomas notes that social media marketing has been the domain of a few smart people in Australia. According to Cooper, it is becoming evident that social media provides the biggest opportunity for brands to know that people think about them.


Related Articles

  • FEEDBACK. Dorman, Michael; Sharman, Jay; Chapin, Bob // Entrepreneur;Nov2013, Vol. 41 Issue 11, p12 

    Letters to the editor are presented in response to articles published in the October 2013 issue including "Friend, Follow, Like, Buy" on research on the use of social media in Internet marketing, "Born or Made" on entrepreneurship and a letter is offered by a reader on his own career as an...

  • SOCIAL MEDIA MOGULS.  // Dolly;Feb2014, Issue 518, p91 

    The article presents suggestions for using social media to start or promote a business.

  • NORM’S TAKE: SHOULD SOCIAL MEDIA BE A PRIORITY AT YOUR STARTUP? Brodsky, Norm // Inc.;Jun2015, Vol. 37 Issue 5, p25 

    The article offers information on the importance of social media in a startup business.

  • Seeking social media gurus.  // South Asian Post;5/8/2014, p8 

    The article offers information on the 2014 Online Media Generation (OMG) Social Media conference to be held in Vancouver, British Columbia in November 2014, for startups to learn role of innovative social media in business.

  • OUT OF THE BOX.  // Business Today;2/3/2013, Vol. 22 Issue 3, p48 

    An introduction to a section of the periodical is presented in which the editor focuses on business start-ups of several industries in India including e-commerce, social media and health-care.

  • MEASURING THE USEFULNESS OF SOCIAL MEDIA INFORMATION FOR NEW VENTURE DEVELOPMENT DECISION-MAKING. den Engelse, Natalie; Wijnhoven, Fons; Groen, Aard // Frontiers of Entrepreneurship Research;2012, p611 

    An abstract of the article "Measuring the Usefulness of Social Media Information for New Venture Development Decision-Making" by Natalie den Engelse, Fons Wijnhoven, and Aard Groen is presented.

  • BUSINESS CALENDAR OF EVENTS.  // Business Journal (Central New York);7/1/2011, Vol. 25 Issue 26, p19 

    A calendar of events in New York from July to December 2011 is presented which includes the Bare Necessities of Starting A Business, New Venture Orientation, the Social Media Marketing Conference at the Comfort Inn & Suites, and the Salt City Technical consultation event throughout 2011.

  • Getting started with TikTok: A guide for marketers: After the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay  // Marketing Week (Online Edition);1/24/2020, p1 

    The article offers information related to the rise of social media giant TikTok and increase in the mass audience and users for the application. It mentions that TikTok is the western version of the successful Chinese App Douyin, which is owned and created by technology company ByteDance; and...

  • HUBBUB. Snyder, David // Baltimore Jewish Times;5/3/2013, Vol. 332 Issue 1, p49 

    The article offers information on the online marketing company Main Street Hub that assists new business enterprises on the usage of online media in business development.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics