TITLE

INTERACTIVE CAMPAIGN GETS TONGUES WAGGING

PUB. DATE
November 2008
SOURCE
Inside Film;Nov2008, Issue 115, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the Sydney Dogs and Cats Home fundraising campaign entitled "Throw Us a Bone" from M&CSaatchi/Mark launched in October 2008. The outdoor advertisement at the outdoor cinema screen at the Customs House in New South Wales allows viewers to interact with it. The character used in the campaign is Frankie the Wonder Dog of Sixty40. The dog barked for passers by to send it a bone using the short messaging services (SMS) after which it would perform tricks.
ACCESSION #
35235567

 

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