TITLE

mt MASTER CLASS

PUB. DATE
October 2008
SOURCE
Management Today;Oct2008, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article explains the concept of product management. The author says that product placement puts consumer durable in line of sight without signaling that advertising is the main goal. He shares that the concept has started in the 1940s, when soap operas nudged viewers in the direction of detergent made by Procter & Gamble Co. or Unilever. However, the trend starts to vanish in the latter part of the 20th century.
ACCESSION #
35230210

 

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