October 2008
Management Today;Oct2008, p22
Trade Publication
The article explains the concept of product management. The author says that product placement puts consumer durable in line of sight without signaling that advertising is the main goal. He shares that the concept has started in the 1940s, when soap operas nudged viewers in the direction of detergent made by Procter & Gamble Co. or Unilever. However, the trend starts to vanish in the latter part of the 20th century.


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