TVKO to Emphasize Fighter in PPV Plan

Umstead, R. Thomas
August 2000
Multichannel News;08/28/2000, Vol. 21 Issue 35, p18
Reports on cable network TVKO's multimedia advertising campaign for its broadcast of the Roy Jones-Eric Harding boxing fight. Concept of the campaign; Sponsors of the sports event; Customer offerings launched by TVKO to promote the fight.


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