TITLE

Battle Of The Retail Chains

AUTHOR(S)
Bourrie, Sally Ruth
PUB. DATE
August 2000
SOURCE
Wireless Week;08/28/2000, Vol. 6 Issue 35, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reveals the sales promotion strategies of retailers of wireless phones in the United States. Mass merchants' share of the wireless distribution market in 2000; Service offered by the retailer, Best Buy; Projected increase in the wireless market share for mass marketers within two years.
ACCESSION #
3522051

 

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