Battle Of The Retail Chains

Bourrie, Sally Ruth
August 2000
Wireless Week;08/28/2000, Vol. 6 Issue 35, p38
Trade Publication
Reveals the sales promotion strategies of retailers of wireless phones in the United States. Mass merchants' share of the wireless distribution market in 2000; Service offered by the retailer, Best Buy; Projected increase in the wireless market share for mass marketers within two years.


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