Hall, Alison
November 2008
Financial & Insurance Meetings;Nov/Dec2008, Vol. 44 Issue 8, p16
Trade Publication
The article discusses the views of different executives about the meetings industry during the 2008 Motivation Show. Beth Cooper-Zobott of Equity Residential noted that executives do not take action because they could not predict economic conditions. Scott Graf of BCD Meetings and Incentives explained that rising airfares turn a flat budget into decreased budget. Louann Cashill of Toyota Motor Sales suggested the outsourcing of logistics and creation of a crisis management plan.


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