Hard times call for new floor plans

Robison, Jennifer
November 2008
Las Vegas Business Press (10712186);11/3/2008, Vol. 25 Issue 44, p16
The article focuses on the suggestion of Tom McCormick, a panelist at the 2008 Crystal Ball Seminar on the housing market, that housebuilders need to frequently change floor plans and features to be able to survive the housing downturn and prevent housing recessions. It is said that consumers will eventually demand for innovation. McCormick claims that builders prefer to offer the same models if the preference of their clients does not matter.


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