TITLE

The Bottom Line

AUTHOR(S)
Chordas, Lori
PUB. DATE
November 2008
SOURCE
Best's Review;Nov2008, Vol. 109 Issue 7, p112
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the importance of the insurance slogans in expanding business products in the U.S. The slogan developed by Allstate Insurance Co. becomes the most recognizable slogan in the country because it expresses assurance. Insurance industry also used the slogans in defining their companies and brands.
ACCESSION #
35209147

 

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