The Bottom Line

Chordas, Lori
November 2008
Best's Review;Nov2008, Vol. 109 Issue 7, p112
Trade Publication
The article focuses on the importance of the insurance slogans in expanding business products in the U.S. The slogan developed by Allstate Insurance Co. becomes the most recognizable slogan in the country because it expresses assurance. Insurance industry also used the slogans in defining their companies and brands.


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