TITLE

Raise, Hold Or Fold?

AUTHOR(S)
Chordas, Lori
PUB. DATE
November 2008
SOURCE
Best's Review;Nov2008, Vol. 109 Issue 7, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the 9% increase in advertising spending by the leading insurance advertisers in the U.S. The author stated that the turbulence in the financial markets may change how companies advertise and what their message convey. He added that to respond to the economic turmoil, insurers must determine how budgets and advertising spending will be affected by the economy.
ACCESSION #
35209114

 

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