Raise, Hold Or Fold?

Chordas, Lori
November 2008
Best's Review;Nov2008, Vol. 109 Issue 7, p54
Trade Publication
The article reports on the 9% increase in advertising spending by the leading insurance advertisers in the U.S. The author stated that the turbulence in the financial markets may change how companies advertise and what their message convey. He added that to respond to the economic turmoil, insurers must determine how budgets and advertising spending will be affected by the economy.


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