TITLE

Good Decisions

PUB. DATE
November 2008
SOURCE
Best's Review;Nov2008, Vol. 109 Issue 7, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launching of "Good Decisions," a brand marketing campaign that supports consumer confidence in choices by Massachusetts Mutual Life Insurance Co. Senior vice president and chief marketing officer for MassMutual U.S. Insurance Group John W. Chandler has stated that the campaign spans consumer and trade print executions, broadcast and online. In addition, the campaign emphasized on providing local advertising support for MassMutual financial professionals.
ACCESSION #
35209099

 

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