TITLE

Book buyers benefit from Net

AUTHOR(S)
Day, Julia; Wisson, Philip
PUB. DATE
August 2000
SOURCE
Marketing Week;8/17/2000, Vol. 23 Issue 29, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines the impact of the Internet on bookselling in Great Britain. Growth of online book buying since 1998; Internet's share of the total consumer market; Influence of the Internet on competitive pricing.
ACCESSION #
3519560

 

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