Pressure cooker: double the results in half the time

Barez-Brown, Chris
October 2008
People Management;10/30/2008, Vol. 14 Issue 22, p45
The article discusses ways to meet a deadline and to achieve the tasks on time. According to the author, creating a crisis to generate momentum is a tactic and it should be used sparingly. Richard Branson famously announced his intention to launch Virgin Cola within a savagely aggressive timescale-live on television (TV). The launch team had not been consulted, but they delivered in spades.


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