Nielsen Resets May Sweeps

Krukowski, Andrew
October 2008
Television Week;10/27/2008, Vol. 27 Issue 28, p4
Trade Publication
The article reports on a revision to the 2008-2009 television calendar in the U.S. that will end May sweeps a week earlier, running April 23 through May 20, according to Nielsen. The sweeps period, in which Nielsen measures viewership in large and small markets across the country to help set ad-buying rates, occur four times a year: November, February, May and, to a lesser extent, July. The change is the second major one to this season's sweeps schedule.


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