Sharpening Your Media Skills

McCarthy, Ed
November 2008
Journal of Financial Planning;Nov/Dec2008, Vol. 21 Issue 11, p20
Academic Journal
The article discusses steps that financial executives can take when they know they are going to be interviewed by the media. Advice is given on steps that financial executives should take prior to the interview, such as to learn who the audience for the interview is going to be, what the reporter's angle is and what other sources will be included in the final product. Specific advice is also given for people who are going to be interviewed by certain types of media outlets such as radio and television news outlets. Actions that the author feels financial executives should take while being interviewed are also discussed.


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