Motorola Forms VAR Program
- Motorola gains in MCI/Nextel deal. // Electronic News;3/7/94, Vol. 40 Issue 2004, p34
Reports on Motorola's gains in MCI, Nextel Communications and Comcast Corp.'s joint offering of MCI wireless service in 1994. Financing; Target customers; Contributions in technological knowhow.
- Motorola Q3 Phone Sales Rise 4%. Malester, Jeff // TWICE: This Week in Consumer Electronics;10/23/2000, Vol. 15 Issue 24, p42
Reports that sales in Motorola Inc.'s personal communications segment has climbed four percent to $3.22 billion in the third quarter ended September 30, 2000, compared to $3.08 billion in third-quarter 1999. Orders in the personal communications segment in the quarter; Operating profit in the...
- High-fliers Take A Dip. McCall, Margo // Wireless Week;10/16/2000, Vol. 6 Issue 42, p3
Deals with the projected decline of the global sales of handset wireless communication systems in 2000. Impact of the projected decline on Motorola; Effect of the projected decline on the shares of Nokia and Ericsson; Reasons for the projected decline cited by Motorola executives.
- Making Sure There's A Phone for Every Friend. Roth, Daniel; Pinsky, David // Fortune;6/12/2000, Vol. 141 Issue 12, p44
Presents a brief interview with David Pinsky, head of Motorola's Entertainment Marketing group. How Motorola advertises wireless communication products with celebrities; Pinsky's opinions on marketing with celebrities; Anecdotes from Pinsky concerning certain actors and actresses.
- Businesses come first in Motorola marketing plan. Johnson, Bradley // Advertising Age's Business Marketing;Jul94, Vol. 79 Issue 7, p2
Reports that Motorola Inc. will focus marketing of new wireless communications products on the business market as disclosed by company President Christopher Galvin. Success of the company in cellular phones and pagers market; Investment in wireless technologies.
- Devices create channel for ad dollars. Elkin, Tobi; Gilbert, Jennifer; Johnson., Bradley // Advertising Age;3/6/2000, Vol. 71 Issue 10, special section pS40
Focuses on the efforts of the advertising industry to establish standards for the delivery of advertising via mobile wireless devices. Details of the wireless market in Europe and Asia, which is more advanced and compatible than that of the United States; Plans of wireless phone marketers Nokia...
- Motorola gets gutsy. Carroll, Kelly // Telephony;7/30/2001, Vol. 241 Issue 5, p22
Discusses the plan of Motorola Corp. to sell chip expertise to handset developers. Competitors of Motorola in the chip industry; Advantages of Motorola over competitors; Comparison with the business strategy of Qualcomm Corp.
- If This Were A Movie... Alleven, Monica // Wireless Week;Jul/Aug2010, Vol. 17 Issue 4, p4
The article offers the author's insights on several issues of major wireless industry companies while comparing them to motion picture and television series characters. The author compared the relationship of Google Inc., Verizon Communications Inc., and Apple Inc. to the characters of the...
- From niche to canyon. Stroud, Teresa // Wireless Review;04/15/98, Vol. 15 Issue 8, p50
Discusses how single-number service is being retooled to appeal more to the high-end user. Executives' desire to control accessibility; Importance of user acceptance and overall product awareness; Factors to consider when offering single-number service; Success of the intelligent assistant...