Will in-store design hook mainland consumers?

Fitzsimmons, Ella
October 2008
Media: Asia's Media & Marketing Newspaper;10/30/2008, p20
The article comments on in-store design and its inclusion as a component of the creative accounts for product brands in China in 2008. It analyzes the emergence of in-store design as a key consideration on the marketing agenda as Chinese brands pay closer attention to the retail environment. Also cited are issues' implications for marketing.


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