Hitting the bull's-eye

October 2008
Trailer / Body Builders;Oct2008, Vol. 49 Issue 12, p26
Trade Publication
The article relates how Max-Atlas, a container chassis manufacturer in Quebec, Canada, achieved success in business by specializing and focusing on a smaller target. The company used to sell trailers but decided to become a strictly custom container chassis manufacturer following a market study in 1996. It outlines the factors that helped transform Max-Atlas from trailer dealer to container chassis manufacturer, according to president Tibor Varga. Varga relates the role of the adoption of the lean production system of Toyota in the success of Max-Atlas.


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