TITLE

Whose Phone Is That?

AUTHOR(S)
Alleven, Monica
PUB. DATE
November 2008
SOURCE
Wireless Week;11/1/2008, Vol. 14 Issue 16, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on branding of mobile phones. The branding of the handset is a constant battle between the manufacturer and service provider. In the G1 phone, the T-Mobile and "with Google" can be seen on the phone while the small HTC letters are etched onto the side. Discussions regarding Internet brands in mobile phones are also presented.
ACCESSION #
35135965

 

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