Whose Phone Is That?

Alleven, Monica
November 2008
Wireless Week;11/1/2008, Vol. 14 Issue 16, p14
Trade Publication
The article focuses on branding of mobile phones. The branding of the handset is a constant battle between the manufacturer and service provider. In the G1 phone, the T-Mobile and "with Google" can be seen on the phone while the small HTC letters are etched onto the side. Discussions regarding Internet brands in mobile phones are also presented.


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