Lilly deal could set the bar for disclosures

Arnold, Matthew
November 2008
Medical Marketing & Media;Nov2008, Vol. 43 Issue 11, p34
Trade Publication
The article focuses on the settlement deal of Eli Lilly & Co. with the U.S. over off-label Zyprexa drug marketing. The deal can lead to disclosure of reporting requirements in future agreements with states. It includes provisions governing promotional activities, dissemination of medical information, and stipulate areas which are off limits to sales. The agreement prohibits the company from promoting off-label uses of the drug and bars sales.


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