TITLE

'Sin' is in at El Ran Furniture

AUTHOR(S)
Allegrezza, Ray
PUB. DATE
November 2008
SOURCE
Furniture/Today;11/3/2008, Vol. 33 Issue 9, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the advertising campaign by the furniture company El Ran Furniture that encourages consumers to believe in the power of "sin," which stands for sofa identification number. Sheldon Lubin, president of Canadian upholstery maker El Ran, claims the "sin" mark guarantees customers that his furniture is manufactured domestically in Canada. According to the article, El Ran is considering similar advertisements with dealers in the U.S. because of the amount of parts they source.
ACCESSION #
35127192

 

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