'Sin' is in at El Ran Furniture

Allegrezza, Ray
November 2008
Furniture/Today;11/3/2008, Vol. 33 Issue 9, p28
Trade Publication
The article reports on the advertising campaign by the furniture company El Ran Furniture that encourages consumers to believe in the power of "sin," which stands for sofa identification number. Sheldon Lubin, president of Canadian upholstery maker El Ran, claims the "sin" mark guarantees customers that his furniture is manufactured domestically in Canada. According to the article, El Ran is considering similar advertisements with dealers in the U.S. because of the amount of parts they source.


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