TITLE

Direct mail solves advertising challenge

PUB. DATE
August 2000
SOURCE
Furniture/Today;08/14/2000, Vol. 24 Issue 48, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the use of direct marketing by Woodworks & Leather to promote the furniture business in San Francisco Bay Area, California. Alternative for television advertising; Understanding of customer preferences.
ACCESSION #
3509076

 

Related Articles

  • Woodworks' 7 units thrive on attention to details. Andrews, Susan M. // Furniture/Today;08/14/2000, Vol. 24 Issue 48, p58 

    Features Woodworks & Leather, a successful furniture retailer in the San Francisco Bay Area, California. Specialty of Woodworks in home office and entertainment furniture; Advantages of a merchandising program; Investment of the company in an efficient inventory system.

  • Woodworks & Leather launches eighth Bay area store. Edmonds, Tom // Furniture/Today;05/21/2001, Vol. 25 Issue 36, p63 

    Announces the opening of Woodworks & Leather's eight store in the San Francisco Bay Area in California in January 2001. Company background; Sales posted in 2000; Strategic focus of the company.

  • Feel free to browse. Goodman, Eleanor // Cabinet Maker;9/29/2006, Issue 5507, p29 

    The article provides information about the Ilva Website which was launched in Great Britain. Details on the menu options which are seen when users open the Website is explained. It also points out the color scheme used in the site which is teal, beige and white and offers the significance of the...

  • Verdict.  // Cabinet Maker;9/29/2006, Issue 5507, p29 

    The article provides information about Ilva, a new Website that was launched in Great Britain which is related to the furniture trade and industry. Ilva is accessible and has a visual appeal with its clean design and pastel color scheme. It provides easy navigation and its product menu acts as...

  • Ocean duo set sail with Dwell.  // Cabinet Maker;11/23/2007, Issue 5565, p34 

    The article focuses on the mail order operation in the furniture industry and trade, proposed by Aamir Ahmad, the founder of mail order and retail group Ocean. The mail order operation is aimed at time pressured consumers, allowing them to order by telephone and online. The company also offered...

  • On globalization and domestic 'marriages'  // Furniture/Today;8/15/2005, Vol. 29 Issue 48, p38 

    Presents a reply to the letter to the editor "Globalization Forces Industry to Sharpen Its Competitive Edge" published in the August 2005 issue of the journal "Furniture/Today." Impact of offshore sourcing on the furniture industry; Adoption of direct to consumer marketing approach by famous...

  • Ashley plays a numbers game. Perry, David // Furniture/Today;May2008 Supplement, Vol. 32, p20 

    The article discusses some key numbers that show Ashley Furniture HomeStores outstanding growth in bedding in Arcadia, Wisconsin and in the country. The key numbers include 1-7 number system that rates every bed, 21 is the number of beds in the average HomeStore with retails range from $299 to...

  • Sharps rolls out mailing blitz for home office sale.  // Precision Marketing;7/2/2004, Vol. 16 Issue 35, p3 

    Reports on the launch by British furniture company Sharps of a direct mail campaign to highlights its special offers for summer 2004. Appointment of WWAV Rapp Collins West to handle direct marketing campaign; Targeting of 50,000 prospects from existing marketing database; Points to be...

  • Ercol in 1.3m pound consumer work. Kleinman, Mark // Marketing (00253650);7/20/2000, p15 

    Reports on the direct marketing strategy of British furniture manufacturer Ercol. Repositioning as an increasingly consumer-focused brand; Appointment of Clark McKay & Walpole to handle the campaign.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics