TITLE

The most insincere form of flattery

AUTHOR(S)
Maxwell, Jill
PUB. DATE
September 2000
SOURCE
Inc.;Sep2000, Vol. 22 Issue 12, p109
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the soap products of Burt's Bees Inc. which are imitated by other companies. Best strategy for a brand; Philosophy of Roxanne Quimby, president of Burt's Bees.
ACCESSION #
3508641

 

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