At Your Service

Biscontini, Lawrence
November 2008
American Fitness;Nov/Dec2008, Vol. 26 Issue 6, p64
The article offers tips for updating customer service skills of fitness professionals. Fitness professionals must assume the roles of a perfect script, from attitudes to comportment. Practicing the theatrical metaphor of being onstage and backstage both with internal and external customers is also recommended. It also advises the need to update one's language skills. The Hear, Empathize, Lead, Provide or HELP steps are suggested for resolving challenges in customer service.


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