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Veroneau, Patrick
November 2008
Pharmaceutical Representative;Nov2008, Vol. 38 Issue 11, p23
The article discusses the sales strategies addressed to pharmaceutical representatives in order to establish better relationship with physicians and attain more sales. According to the article, the best thing for every sales representative can do is to provide doctors and their personnel with actions that will be demonstrating value. It is also suggested to have an active listening and questioning to achieve more valuable solutions.


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