THE Color OF Money

Obusan, Claire
October 2008
Forbes Asia;10/13/2008, Vol. 4 Issue 17, p114
The article discusses that several members of the Forbes 400 Richest People in America have hedged their fortunes during the volatile times in the U.S. markets through investments of timeless pieces of art collections. It cites the insurance and housing mogul Eli Broad who experienced heavy losses via a rapid 70% drop in share prices, but his net worth loss is minimal due to the high valuation of his art collections by artists like Jeff Koons.


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