TITLE

PRODUCT OF THE MONTH

PUB. DATE
October 2008
SOURCE
Checkout;Oct2008, Vol. 34 Issue 10, p98
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on the product of the month of October 2008 from the food retail industry in Ireland. The selected product of the month, Doolittles Sandwich, has been around for five years now but its rebrand has brought it back into the public eye. The company has just expanded its sales operation into Cork and Waterford and with rebranded packaging and has partnered with Aer Arann. Owner Jenni Timony said that her brand is superior to her rivals on both price and quality.
ACCESSION #
35009312

 

Related Articles

  • Chilled Soup Gains 8.3%. Leathers, Denise // Refrigerated & Frozen Foods Retailer;Jan2008, Vol. 6 Issue 1, p35 

    The article discusses the rise in private label's refrigerated soup category. The category increased at 8.3% in supermarkets in the weeks ending November 4, 2007. Survey shows an 88.8% margin for refrigerated soup dollars in supermarkets. Other branded food manufacturers also scoring...

  • Branding News: Briefs.  // Marketing (00253650);7/7/2004, p10 

    Innocent is expanding its smoothies range into one-litre cartons to take on big-name fruit juice brands such as Tropicana. Four flavors will go on sale from this month, with cartons priced between £ 2.99 and £ 3.29. Kellogg is adding an Apple & Pear flavor to its Special K cereal bar range...

  • Call end Dutch price wars.  // Food Engineering & Ingredients;Apr2005, Vol. 30 Issue 2, p16 

    The article focuses on the price wars in the Netherlands food industry which started in October 2003. Up until November 2004, there were nine campaigns. In five of these, most of the retailers focused on branded goods. For Laurens Sloot of the Erasmus Food Management Institute in Rotterdam, the...

  • Movin' Them Up. Veiders, Christina // SN: Supermarket News;4/17/2006, Vol. 54 Issue 16, p15 

    This article reports that food retailers have an opportunity to trade up consumers to slightly higher-priced premium merchandise. The Fairchild Branding Survey conducted by the NPD Group showed a willingness across a broad spectrum of food shoppers regardless of gender, age and income to spend a...

  • Private label looms larger of late. Howell, Debbie // DSN Retailing Today;9/6/2004, Vol. 43 Issue 17, pF1 

    The article reports that the Private label, a food service company of the United States has grown increasingly important as a value priced alternative to national brands in the super center channel, with some of the latest moves to expand house brands coming from Super Target and Wal-Mart. Super...

  • RUMOUR OF THE MONTH.  // Checkout;Oct2008, Vol. 34 Issue 10, p98 

    The article presents the rumour of the month of October 2008 in the food retail industry in Ireland. The said retailer is said to have irritated its competitors by some pretty substantial alcohol-based advertising. It is combined by the rather holier than thou approach that some feel the...

  • BAGGING YOUR BRAND. Russell, Brenda G. // Specialty Coffee Retailer;Aug2012, Vol. 19 Issue 8, p25 

    The article offers information on several coffee packaging bags which enhance the appeal of coffee and influences the customers to purchase coffee. It focuses on several coffee bags including biodegradable TekPak bags, medium-barrier bags which keep coffee fresh for two months, high-barrier bags...

  • Brands take up a new design tool to help them focus on consumer needs. Gander, Paul // Food Manufacture;Mar2005, Vol. 80 Issue 3, p23 

    This article reports that a new set of research tools is helping brands, retailers and designers to align the visual cues given by packaging much more closely with consumer needs, including access to the pack. The technique uses video to collect evidence at point of sale and in the home about...

  • Nestl� relaunches Wonka brand with new products, logo, promotions.  // Candy Industry;Jun2009, Vol. 174 Issue 6, p9 

    The article reports on the relaunch of Nestl�'s Wonka brand in the U.S. It highlights the brand's new products, redesigned packaging as well as marketing campaign, and relates the debut of the Wonka Sluggles, Sour Puckerooms gummies and Kazoozles. Vilma Livas, Wonka's marketing manager,...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics