October 2008
Checkout;Oct2008, Vol. 34 Issue 10, p98
The article offers information on the product of the month of October 2008 from the food retail industry in Ireland. The selected product of the month, Doolittles Sandwich, has been around for five years now but its rebrand has brought it back into the public eye. The company has just expanded its sales operation into Cork and Waterford and with rebranded packaging and has partnered with Aer Arann. Owner Jenni Timony said that her brand is superior to her rivals on both price and quality.


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