spin of the month

October 2008
Checkout;Oct2008, Vol. 34 Issue 10, p98
The article discusses the spin of the month of October 2008 within the Irish retail market. The Superquinn Ltd. sale story has been all over the market which has been fascinating. Superquinn have been fighting a good public relation battle, extending out the message that they are not for sale while maintaining that it is a solid business which is moving forward. The chief executive's praise of his business and the cost-cutting measures only show that one can spin as story any way one likes.


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