TITLE

MARS TO LAUNCH CHOCOLATE PLANET BALLS

PUB. DATE
October 2008
SOURCE
Checkout;Oct2008, Vol. 34 Issue 10, p94
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the announcement of Mars Ireland on the new addition to its snackfood portfolio with the launch of Mars Planets, their biggest product launch of the year. The new product will beef up Mars Ireland's position in the bite-size chocolate market. The launch will be supported by an extensive TV and an extensive TV and press advertising campaign.
ACCESSION #
35009304

 

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