October 2008
Checkout;Oct2008, Vol. 34 Issue 10, p94
The article reports on the launch of a new marketing strategy by Barry's Tea which targets the under-35-year old market in Ireland. It strengthens its presence on online social networks such as Facebook and YouTube along with its new, fresher packaging design and an extensive PR campaign. Dennis Daly from Barry's said they are very proud of their Classic Blend Tea as one can really tastes the splendour in every cup of tea poured.


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