October 2008
Checkout;Oct2008, Vol. 34 Issue 10, p92
The article reports on the plans of Zip, the world leader in developing and manufacturing firelighters, to launch a new block firelighter into the Irish market this autumn. New Energy+ uses proprietary technology to deliver the Zip quality in a smaller cube size and at a lower price point. The new packs of Energy+ carry an on-pack promotion offering consumers the chance to gather tokens and send them.


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