TITLE

ZIP LAUNCHES BETTER VALUE FIRELIGHTER ENERGY+ IN IRELAND

PUB. DATE
October 2008
SOURCE
Checkout;Oct2008, Vol. 34 Issue 10, p92
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the plans of Zip, the world leader in developing and manufacturing firelighters, to launch a new block firelighter into the Irish market this autumn. New Energy+ uses proprietary technology to deliver the Zip quality in a smaller cube size and at a lower price point. The new packs of Energy+ carry an on-pack promotion offering consumers the chance to gather tokens and send them.
ACCESSION #
35009294

 

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