TITLE

CADBURY DAIRY MILK - CREATING MORE SPECIAL MOMENTS WITH NEW FLAVOURS

PUB. DATE
October 2008
SOURCE
Checkout;Oct2008, Vol. 34 Issue 10, p90
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of two new variants of Cadbury Dairy Milk from Cadbury Schweppes PLC in Ireland. The two new variants, Cadbury Dairy Milk Cranberry and Granola and Cadbury Dairy Milk Apricot Crumble Crunch, were chosen after extensive consumer insight and experimentation with nearly 200 different flavour combinations. Being the country's leading confectionery manufacturer, it has over 100 years of heritage and continues to be the number one chocolate brand in Ireland.
ACCESSION #
35009287

 

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