TITLE

CUISINE DE FRANCE - ANNOUNCING A NEW DESIGN FOR BAKE AT HOME RANGE

PUB. DATE
October 2008
SOURCE
Checkout;Oct2008, Vol. 34 Issue 10, p89
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the new packaging design offered by Cuisine de France for its Bake At Home range in Ireland. The new sub brand of Bake At Home strengthens the key message to the consumer while maintaining the Cuisine logo. The new design will increase awareness of the brand while communicating the use of product with serving suggestions and beefing up convenience aspect of the range. The brand's market share is 81.8% with sizeable growth year on year.
ACCESSION #
35009284

 

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