Super Troopers

Murphy, Orla
October 2008
Checkout;Oct2008, Vol. 34 Issue 10, p76
The article focuses on the growing phenomenon called superfoods which are defined as food with special nutritional properties. The term has become a buzzword in the Irish supermarkets, advertising campaigns and in the media. According to Healthfocus International study, 68% of Irish shoppers always or usually buy food for health reasons. Therefore, it is no surprise that superfood becomes a hit in supermarkets.


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