TITLE

SCIENCE AT SUPERQUINN

AUTHOR(S)
Ruddy, John
PUB. DATE
October 2008
SOURCE
Checkout;Oct2008, Vol. 34 Issue 10, p58
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses how Superquinn Ltd. is responding to the changes in the Irish wine market in terms of price and promotion. Superquinn's new wine buyer Richard Moriarty explains how the new scientific approach applied by the store is resulting well. Moriarty said that the store only runs two types of wine promotion, 25% and 50% off which avoid confusion among customers and help them see good value within the category.
ACCESSION #
35009273

 

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