3(000) is the Magic Number

Ruddy, John
October 2008
Checkout;Oct2008, Vol. 34 Issue 10, p50
The article discusses the reason behind TNS Worldpanel's move to a panel of 3,000 households for its surveys. TNS said that the jump means more accurate information on brands, shopper habits and the retailer market share data. The move also means that Ireland now has the highest per-capita representation of any country in Europe. Marie Burke of TNS explains that more people means more detailed information and a higher quality of information.


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