October 2008
Checkout;Oct2008, Vol. 34 Issue 10, p11
The article reports on the launching of a two-year green project by Point of Purchase Advertising International (POPAI) to reduce the environmental impact of POP materials in Great and Ireland. The move aims to target retailers and brand owners who commission and use POP materials, and challenges them to improve their environmental best practice. In relevance, POPAI encourages its members to sign up to the project and work with them on establishing and introducing a benchmark for the industry.


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