October 2008
Campaign;10/10/2008, Issue 39, p22
Trade Publication
The article presents a perspective on having solutions in place, being with any business. According to the author, if as a business, there are no planned solutions for a tougher business climate, then there are many new solutions amount to a closing of the stable door. Talking about advertising and communications reactions, the author says that this is where the short-term approaches, often with price-led offers, come out, which do little to improve perceptions for premium brands.


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