Watch Your Back Domain Names Are Feeling the Pinch

McGovern, Sean M.
October 2008
Hospitality Upgrade;Autumn2008, p158
Trade Publication
The article focuses on the strategy of hotels to protect their domain names from pinching or destroying their Web sites. It cites the complaint filed by Hershey Entertainment & Resort Co. with the National Arbitration Forum Inc. against Darien Hospitality Group, operator of Howard Johnson hotel, for using a registered name in bad faith to confuse Internet users. According to the author, hotels should conduct inexpensive in-house searches regularly to avoid a pinching of their good name. He cites the strategy of Hotel Technology Next Generation (HTNG) to meet the needs of the global hotel community.


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