Demand Slows, Hotel RevPAR Grows Strategies to Maintain Momentum into 2009

Post, Robert
October 2008
Hospitality Upgrade;Autumn2008, p132
Trade Publication
The article discusses the status quo of the hospitality industry as well as the ways on how to maintain its momentum into 2009 in the U.S. According to the author, the industry's first half of 2008 has attained a decline in its occupancy rate, however, its revenue per available room (RevPAR) which has allowed the industry to gain balance between growth and decline, has increased. In addition, the author notes that the bookings for 2008 are expected to surpass the revenue level of 2007 for a total of 56 million transactions. It also cites strategies on how to develop business processes to optimize revenue and performance, including market-to-close web strategy, effective rate and inventory scheme as well as the use of interactive business intelligence and online monitoring.


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