TITLE

MediaBay Cuts Back On Titles In Effort To Improve Profitability

PUB. DATE
August 2000
SOURCE
Book Publishing Report;08/21/2000, Vol. 25 Issue 33, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that audiobook retailer MediaBay Inc. has begun scaling back advertising spending, cutting the number of titles it offers and taking steps to reduce customer returns, in an effort to improve cash flow and profitability.
ACCESSION #
3499177

 

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